Alright, so this is about Drake London week 4. Here’s the thing, I started paying attention to Drake since last year, maybe around November, when I first caught wind of his OVO brand. I mean, who doesn’t know Drake, right? The guy’s a legend in the music world. But it was his OVO thing that really caught my eye.

So, this week, I decided to dive deeper into what OVO is all about. I’d heard rumors about them opening a store in London, and that got me curious. I started with a simple search online, you know, just to get a feel for it. Found out OVO is actually a record label founded by Drake himself. They’ve got some cool artists like Majid Jordan and Dvsn.
Then I thought, why not see if there’s something happening in London related to Drake or OVO this week? I checked out some event listings and, guess what, there were a bunch of things on! Concerts, shows, you name it. It felt like London was buzzing with Drake fever.
- Started looking into Drake’s OVO brand.
- Searched for events in London related to Drake or OVO.
- Found out about the OVO store possibly opening in Soho.
I also stumbled upon some news about Drake possibly opening an OVO flagship store in Soho. Now, that’s exciting! Imagine a whole store dedicated to Drake’s brand right in the heart of London. I made a mental note to keep an eye out for that.
Digging Deeper into OVO
To satisfy my curiosity, I spent a couple of days just reading up on OVO. Articles, interviews, whatever I could find. It’s pretty cool how Drake has built this whole brand beyond just his music. And it’s not just clothes, it’s a lifestyle, you know?
I even checked out some of the past OVO Fests. Man, those looked insane! Rae Sremmurd and a bunch of other big names performing. I wished I could’ve been there. Maybe next year, who knows?

By the end of the week, I felt like I had a pretty good grasp of what Drake’s OVO is all about. It’s more than just a brand, it’s a whole vibe. And the fact that it might be coming to London in a big way? That’s just the cherry on top.
So yeah, that was my week diving into the world of Drake and OVO. Definitely learned a lot and it’s got me even more hyped about what’s coming next. London’s about to get a whole lot more interesting, that’s for sure.