Tracking Down Viktor Hovland’s Gear
Alright, let me tell you about this little rabbit hole I went down the other day. I was watching some golf, saw Viktor Hovland playing. Kid’s got a great swing, but I started noticing his outfits, you know? Pretty distinctive stuff, not your average golf dad look.

So, curiosity got the better of me. I just had to figure out what brand he was wearing. It wasn’t immediately obvious like some players where the logo is massive. His stuff looked a bit more… stylish? Anyway, the mission began.
First thing, I grabbed my tablet while the coverage was still on. Opened up a search page. What do you even search for? I started simple, typed in something like ‘viktor hovland clothes brand’.
Got a bunch of results, naturally. Lots of pictures of him playing in different tournaments. I squinted at the screen, trying to make out logos on his shirts and sweaters. Sometimes you could see a little symbol, but it wasn’t super clear.
I saw some forum posts and articles mentioning a few different brands he might have worn in the past, or for specific things like shoes. That just muddied the waters a bit. I needed to know what he wears now, consistently.
Okay, revised search strategy. I tried ‘viktor hovland apparel sponsor’. That seemed more targeted. Bingo. A couple of golf news sites and blogs started popping up, talking about his sponsorships.

One name kept showing up again and again: . I’d heard the name before, seen it around in golf shops maybe, but never really paid close attention. It seemed like the most likely answer.
Just to be sure, I did a bit more digging. Looked for announcements about him signing with a clothing brand. Found some older articles confirming he signed a deal with * quite a while back. That felt pretty solid.
Confirming the Brand
Then I went back to the pictures. Knowing the name ‘*’, I looked specifically for their logo in recent photos of Hovland. It’s often that bridge-like symbol, right? Started spotting it on his collars, sleeves, chest.
- Checked photos from this season’s tournaments.
- Looked at the brand’s own promotional stuff featuring him.
- Compared the clothes in the photos to what the brand shows online (just looked, didn’t need links).
Yeah, it all matched up. So, after clicking around, reading a few articles, and playing detective with tournament photos, I finally figured it out. Viktor Hovland’s main clothing sponsor is . Took a little bit of effort, more than I thought it would, but now I know. Satisfied my curiosity for the day!