Alright, so today I’m gonna walk you through how I messed around with creating a logo – let’s just call it “logo 3.” It was a bit of a journey, and not exactly a smooth one, but hey, that’s how we learn, right?
It all started with an idea. I had this vague concept in my head – something modern, clean, and kinda techy-looking. So, first thing I did was fire up my trusty Illustrator. Usually, I start with sketching on paper, but this time, I felt like diving straight into the digital world.
I started by playing around with basic shapes. Circles, squares, triangles – the whole shebang. I was trying to see if any of these could be combined or modified to create something interesting. Spent a good hour just moving shapes around, resizing them, and changing colors. It was pretty much just a digital sandbox at this point.
Then, I thought, “Okay, let’s try some text.” I typed out the name I wanted for the logo and started cycling through different fonts. Man, there are a lot of fonts out there. After what felt like an eternity, I narrowed it down to a few that I thought had potential. I was looking for something bold and easy to read, but also with a bit of personality.
Next up was the hard part – combining the shapes and text in a way that didn’t look like a complete train wreck. I tried a bunch of different arrangements. Text above the shape, text below the shape, text inside the shape – you name it, I probably tried it. At one point, I even had a weird, abstract shape floating off to the side. Looked like a mutated amoeba.
Color was the next big hurdle. I started with a basic blue, since that’s usually a safe bet for tech-related stuff. But it felt kinda boring. So, I messed around with gradients, different shades, and even threw in some contrasting colors just to see what would happen. Let’s just say there were some truly awful color combinations along the way.
After a few hours of this, I had a few versions that I thought were… okay. Not great, but okay. I showed them to a couple of friends to get their feedback. And boy, did they have feedback. One friend said one version looked like something from a 90s website, another said another version was “aggressively boring.” Ouch.
So, back to the drawing board. I took their comments to heart and started tweaking things. I simplified the shapes, refined the font choices, and toned down the colors. I also tried to focus on the overall message I wanted the logo to convey.
Finally, after a few more iterations, I landed on something I was reasonably happy with. It’s not perfect, by any means, but it’s a decent starting point. It’s a simple, geometric shape with clean typography and a subtle color gradient. It’s modern, easy to read, and doesn’t look like it was designed in 1995.
Here’s what I learned:
- Don’t be afraid to experiment. Try crazy stuff, even if it looks terrible at first.
- Get feedback early and often. Fresh eyes can spot things you might miss.
- Simplicity is key. A complex logo is often harder to remember and recognize.
- Color matters. Choose colors that are appropriate for your brand and target audience.
- It takes time. Don’t expect to create a masterpiece in an hour.
So, that’s the story of “logo 3.” It wasn’t a glamorous process, but it was a learning experience. And hey, maybe the next logo I design will be a little less painful.
