Alright, so I’ve been digging into this whole Coco Gauff and New Balance thing, and let me tell you, it’s been quite the journey. First off, I started by just wanting to know what the buzz was all about. Why is everyone talking about Coco Gauff’s new contract?
So, I hit up the usual spots, you know, the sports news sites and some forums. I found out that New Balance inked a deal with her back in 2018 when she was just 14. Can you believe that? Fourteen! Anyway, I kept digging. I wanted the nitty-gritty details of the contract. How much is she making? Turns out, industry folks are whispering that she might be pulling in close to $1 million a year from this deal. Not too shabby, right?
Then, I went down the rabbit hole of her earnings. I learned from Forbes that she took home an estimated $34.4 million this year, with $9.4 million coming from her on-court earnings and the other $25 million reportedly coming from her massive sponsorship portfolio. That’s a lot of dough!
- And get this, she’s only the third woman in sports history to hit this kind of milestone in a single year, joining the ranks of Naomi Osaka and Serena Williams. Huge, right?
Next, I checked out what she’s been wearing on the court. I saw her rocking some New Balance gear at the 2025 Australian Open. But it wasn’t just about the clothes for me. I wanted to know more about the shoes.
I found out that the shoes first came out in 2024. Turns out, her primary sponsors are New Balance shoes, Head, and Barilla Foods. That’s when it hit me – this isn’t just about a contract; it’s about a partnership that’s been brewing for years.
The Ups and Downs
Of course, it hasn’t all been smooth sailing. I also read about her recent matches, like when she fell behind then world No. 1 Iga Swiatek, Aryna Sabalenka, and Elena Rybakina, exiting Wimbledon and losing her U.S. Open title at the hands of Emma Navarro. It’s a reminder that even with a huge contract, the game is still tough.
But through all this, seeing how Coco Gauff has grown, not just as a player but as a brand, has been pretty inspiring. This whole New Balance deal is just one part of her story, and I’m definitely keeping an eye out to see what she does next.
