Okay, so I got curious about this whole Logan Paul PRIME Hydration drink thing. Everyone’s talking about it, so I figured I’d dive in and see what’s what.
First, I spent some time just browsing around. I checked out their official website, you know, just to get a feel for the branding. It’s all very bright, very in-your-face, which, I guess, fits Logan Paul’s personality.
Digging a Little Deeper
Then, I started looking at reviews. Not just the ones on the PRIME website, obviously, but on other places, regular people. Some people love it, some people hate it, some people are just, like, “meh.” Pretty standard stuff for any product, really.
I noticed a few things consistently popping up. People talked a lot about the flavors – some are apparently really good, others are a bit…artificial-tasting. The whole “hydration drink” angle is a big selling point, so I spent some time comparing it to other sports drinks. Electrolytes, sugar content, that kind of thing.
The Business Side
Of course, you can’t talk about a Logan Paul brand without talking about the business side of things. So I dug into that a bit too. I found out that PRIME is actually a collaboration with KSI, another huge YouTuber. Smart move, I gotta say, combining their fanbases like that.
I looked at how they’re marketing the drink. It’s everywhere on social media, obviously. Lots of sponsored posts, influencer stuff, the whole nine yards. They’re really pushing it hard, and it seems to be working, at least in terms of getting people’s attention.
I analyzed how the design and logo looks, its colors, boldness, fonts, etc. I guess it matches the identity of Logan Paul himself.
My Overall Impression?
Honestly? It’s a pretty clever product. It’s tapping into a huge market (hydration, sports drinks), and it’s got the built-in marketing power of two massive online personalities. Whether the drink itself is anything revolutionary, I’m not so sure. But the branding? That’s definitely something to look at, and learned a lot from this practice.
And that is it, that is how my whole process looked like.
